Tuesday, July 08, 2008

User Generated Co-op

With all the hoo-ha over google / youtube, I had a thought about a new model for UGC sites, where ownership of the service as well as the content is shared. Two of the problems with the youtube purchase were:

1) youtube is a lawsuit waiting to happen - the only reason content owners haven't sued already is that youtube has no money
2) youtube member perceive that google's interest in youtube is predicated on a revenue model around advertising, and some are not happy about this

Is it possible to have a legal entity (like a co-op) where ownership of the company is shared amoung users? This would distribute liability to the content providers, and perhaps encourage self regulation, and also allow users to decide on the cost / revenue model

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